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Application Gateway 2000
The Application Gateway delivers practical, converged voice and data applications on Nortel IP phones that enable organizations to benefit more fully from IP telephony.
The prepackaged, easy-to-learn, easy-to-use Voice Office applications help increase productivity and enhance organizational communications – without requiring any integration work. For the hospitality sector, the Guest Services applications provide additional services/features, generate revenue from advertising on the phone screen, and reduce the cost of operations by enabling guests to self serve. Custom development tools are also available to end customers for delivery of customized content to IP phones.
FEATURES & BENEFITS – Voice Office Application Suite
ZONE PAGING
Get the word out quickly and cost-effectively
Communicating effectively during emergencies and disasters is critical to every organization but remains a challenge for most. Overhead paging systems are often not feasible due to the high installation costs and building wiring limitations. Also, because these systems require dedicated electrical wiring and a conduit for each zone, installing and changing zones is difficult and expensive.
The Zone Paging application enables organizations to make system-wide announcements or page individuals cost-effectively, without the expense of installing dedicated overhead paging systems. Any Ethernet drop can now support audio paging and telephony. By leveraging the IP telephony network and the IP phones already on most desks, this application makes paging as easy as using the phone, enabling organizations to eliminate redundant key systems required for paging. Additionally, paging can be extended to SIP loudspeakers which could be deployed in locations where IP phones can not or should not be deployed.
To send a page, a user simply selects Zone Paging from the menu of applications, chooses the appropriate zone from the list of available zones, presses the “Page” soft key, and begins speaking. The audio stream is immediately multicast to the speakers of all the IP phones and SIP loudspeakers in that zone. It also sends text notification of the incoming page to the phones in the zone.
EXPRESS DIRECTORY
Look up numbers more quickly
All users appreciate the convenience, speed, and accuracy of being able to dial any person in the enterprise right from the screen of the phone. This eliminates the tedious chore of looking up and then dialing numbers.
Not all employees have access to a computer with a directory of telephone numbers. In mixed-vendor networks, even phones with look-up capabilities may not support organization-wide (multiple PBX) look-up. Such phones might also require multiple key presses to select letters, for example, pressing the “7” four times to select the letter “s”.
The Express Directory feature solves these issues by providing an organization-wide look up and dial capability across any number of disparate telephone switches from the screen of an IP telephone. The Express Directory operation significantly speeds up the identification of the desired contact information by using T9 and pruning algorithms. This combination of algorithms narrows down possible entries with each keystroke, without the need for multiple key presses. In most cases, this keystroke-by-keystroke entry and combination of algorithms identifies the desired called party in one-fourth of the time of a regular directory.
BROADCAST ALERTS
Communicate effectively when it counts
Communications within and across the layers of organizations are essential for rapid response and pre-emptive action in emergency situations. Non-emergency communication with employees has also become a challenge for organizations. With the increasingly large number of e-mails staff now receive, it has become difficult to cut through the clutter with important messages and events.
The Broadcast Alerts feature helps organizations with homeland security, severe weather, disaster, and non-emergency situations by delivering priority messages to the screens and/or speakers of Nortel IP phones using any combination of text, graphics, and audio. Software is loaded on one of the company’s PCs so that it can serve as a Broadcast Server. This integrates with the Application Gateway to deliver broadcast alerts to IP phones.
Organizations can base message distribution on a range of factors, including department, location, or team membership. Shared media libraries make creating messages easier by providing pre-loaded, approved graphics and audio for inclusion into messages. Messages may include text, graphics, audio, or any combination. Audio alerts provide mixed-content messages to phones with an audio notification to attract attention. Users can retrieve alerts that they’ve missed, and read them later.
GUEST SERVICES
Increasing Revenue per Guest
Resorts and hotels are continually trying to find new and innovative ways to deliver enhanced services for their guests and differentiate themselves from other resorts and hotels. The Applications Gateway Guest Services packaged application combined with the Nortel IP Phone 2007 allows your hotel to provide better service and provide advertising on the one device that is always turned on in the room – the phone. This advertising can be used to generate revenue in two different ways, either to promote patronage to your on-property restaurants, shows, spa services, etc. or you can sell advertising space to local businesses near the hotel or resort. In addition to the in room advertising, Guest Services also supports customizable buttons, either in full screen mode or using a split the screen showing both advertising and customizable buttons simultaneously, add a personalized guest name welcome automatically generated from the hotel’s property management systems at time of guest check in, and broadcast graphics,text, and/or audio to the screens and speakers of the guest telephones.
ACCESS SERVICES
Customize your own content
Available with Voice Office and Guest Services, Access Services enables customers to develop their own content for delivery to IP phones with relative ease. The possibilities are endless.
